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A Match Made in FASHION / All The Right Moves

Lautaro Amadeo Tambutto has joined the Gaucho - Buenos Aires design team – a smart move for an emerging luxury label with global ambitions.

Katie McKain explains

As many a luxury brand will attest, assembling the right creatives is key: you need people whose vision comes across as well on Instagram (where users crave content that’s both zeitgeisty and relatable) as it does to investors (who want scalable, multi-market appeal). One brand thinking carefully about this dynamic is Gaucho-Buenos Aires, an emerging Argentine label with plans to put BA on the luxury fashion map. It’s just appointed Lautaro Amadeo Tambutto, who, alongside designers Carmen Vils and Guido Spangenberg, completes a young, homegrown team working out of their atelier in Buenos Aires’ upmarket Recoleta district, in addition to the brand’s headquarters in New York City.

‘I’m thrilled to be creating high-quality products with a talented team,’ says the designer. With family roots in Argentina’s San Antonio de Areco - otherwise known as the home of the Gaucho - and trained in Italy, he boasts an impressive CV, having won the Vogue Talents prize at Fashionclash in 2015 and established a concept store in BA. Vogue Italia described his aesthetic as a ‘very modern and richly inspired take on sportswear’, and it is indeed an appealing mix of references – ‘the sweet spot between sportswear, traditional tailoring and Latin American influences,’ he says. It all resonates strongly with Gaucho-Buenos Aires’ own design DNA – so what will Lautaro bring to the team?

‘I have always been inspired by the iconic presence of the gaucho in Latin America – in different cultures, metropolises, street style, architecture… It’s become part of my aesthetic, and the team have been very reactive to the ideas I share with them.’

Those ideas are likely to include creative cuts and lots leather – all given an urban spin for a young, social and culturally aware clientele. ‘I’m excited about our leather athleisure and accessories,’ he says, emphasising that chrome-free leather is a big focus – it’s not only more sustainable, but showcases the ‘noble and authentic’ quality of Argentine hides. ‘I am definitely being more conscious about the materials I choose,’ he remarks.

Lautaro’s appointment comes at an exciting time. Gaucho-Buenos Aires debuted at New York Fashion Week this year with the aim of attracting a hungry US market and harnessing Argentina’s lucrative export potential. With its well-received website and global editorial coverage, it’s earned a reputation as an emerging label to watch. ‘I feel more Argentinian than ever right now,’ says Lautaro. ‘I can see myself representing my country worldwide with Gaucho-Buenos Aires.’ All of which will be music to both consumers’ and investors’ ears, as the label prepares its move into the global fashion spotlight.

- Katie McKain is a British copywriter and sub-editor with more than a decade’s experience working for luxury brands across fashion, beauty and travel.

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