Our studio is located in the elegant Royal Suite at Algodon Mansion, and like the great ateliers of Europe's fashion capitals, it is an inspiring space in which to collaborate and create. Built in 1912, the building connects us to the bygone glamor of the city's golden age – and plays an important role in defining Gaucho Buenos Aires' ethos and aesthetic.
Gaucho - Buenos Aires also serves as a platform for our designers, Santiago Gallo and Carmen Vils, and others to express their unique and profound creativity. In an overarching effort to support the imaginative expression of the previously stifled Argentine youth, Gaucho is proud to provide an opportunity for these talented individuals to work on their passions, and showcase their skills to the rest of the world. Our goal is to give Argentine artists a voice through fashion, and a chance to shine on the Global Stage.
Native Luxury, Global Appeal
Once described as the Paris of South America, BA was a global fashion capital during the early 20th century – as the many Belle Epoque storefronts here, including Harrods, attest. When mainstream luxury brands deserted Argentina a few years ago, our phoenix city never lost its cachet as a shopping destination; the void was quickly filled by an innovative design scene. Gaucho Buenos Aires is the pinnacle of that evolution – a homegrown luxury brand with global reach.
The Gaucho Redefined